Always an Optimist Pore Diffusing Primer

A cushiony gel primer that smooths away the look of pores and fine lines, boosts and extends makeup wear, and actually hydrates skin while fighting shine all day.

Creates a smooth base for foundation to glide over, helping makeup apply better and last longer.

Lightweight, plush gel formula visibly evens out skin texture.  Great alone or under makeup, it gives skin an instant soft-focus, blurring effect, reducing the look of pores and fine lines.

Mattifying and hydrating at the same time, it fights shine all day so makeup stays looking fresh, while the hyaluronic acid-infused formula helps keep skin comfortable all day under makeup.

In an independent consumer study of 65 women:
+ 100% said it minimizes and smooths away the look of pores
+ 100% said it helps fight shine and extends foundation wear all day
+ 98% said it blurs fine lines
+ 97% said it gives an instant soft-focus, blurring effect
+ 97% said skin tone and texture appear even

How to use-

Apply 1-2 pumps to clean, moisturized skin, blending in with fingers. Then, follow with foundation and/or concealer.

TIP: Going makeup free? Wear primer alone for a smooth, finished look!